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Dec 26

What Hummingbird Means For SEO

HummingbirdEarlier this year Google released Hummingbird, the biggest change to its “search algorithm” in over a decade. So what will this mean for your SEO? If the thought that SEO is dead comes to mind, forget it, SEO isn’t dead. Actually, Google’s saying there is nothing at all new or different that SEOs or publishers have to be worried about. You don’t need to alter anything concerning your SEO efforts, not if you’re currently doing what you ought to have been doing all along.

 

The truth is that there is nothing likely to change in how we go after the glorious ranking, with the possible exception of the resurrection of the long tail keyword, which was making a comeback anyways. Anything that worked prior to Hummingbird’s launch will continue to work as we move ahead. And this includes:

 

  •     Original and interesting articles are still crucial
  •     Authentic back links which are attained using appropriate SEO remain important
  •     The same exact signals that worked earlier will continue to achieve results
  •     Keywords still have to be carefully inserted and used in moderation

 

The only factor that’s going to change in a significant enough way to be apparent may be the way Google’s innovative algorithm interprets just how we search.

 

Signals which have been important previously remain important; Hummingbird simply allows Google to approach them in a new and preferably better way. For those who have unique, high-quality material, and also have high-quality and appropriate sites linking to your own site, then your site is still likely to rank well. If anything, your site’s rankings should improve in the same way they should have following the Penguin and Panda updates.

 

The secret to making the right choices about SEO would be to understand where Google is headed. Google’s goal is that whenever someone makes a new search, what Google shows the individual is precisely what the individual wants or desires. We’ve all experienced searching on Google and having sites show up that definitely are not what we desire. We don’t even have to click the link to figure that out, since what Google shows is sufficient. When this has happened to me I think why on earth would Google assume that’s what I was after when I keyed in those words? Google’s objective is to make it so we never have to ask that question again. To lose sight of this objective could be the death of Google.

 

Countless people have already been annoyed by Panda and Penguin, and they’ll look upon Hummingbird with a negative attitude. Don’t get caught in that trap. If you’re good at what you do, these changes Google has been implementing may be the opportunity to distinguish yourself from your competition. They may have engaged in spammy tactics to obtain better rankings, however, if you have been concentrating on creating content that delivers real value to potential clients, their time is limited. These modifications can help you surge above, and the good news, as mentioned previously, is if you have been doing the proper things for your SEO you won’t need to alter a thing.

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