Category Archive: SEO

Mar 09

On Page Optimization Is Critical For SEO

Optimization Is Critical For SEOUsually, when you hear someone discussing SEO they are searching for ways to improve their rankings in the search engines. Normally the first priority with many individuals including SEO companies is back links. Although back links are very critical for SEO, many people never consider looking in their own back yard. What many people don’t understand is that On Page Optimization Is Critical for SEO and it’s something we can completely control.

 

How well a web page does with the main search engines (Google, Bing & Yahoo) is based on 200 plus factors, many that our out of our control. However, there is one area that we can control and adjust to help improve our rankings and its center around on page optimization.

 

There are several on page factors that we need to consider:

  • High quality, unique, well written useful content
  • Page Heading
  • Sub Headings
  • Keyword optimization
  • Keyword phrase
  • Internal links
  • Images
  • Grammar and spelling to start with

 

Recently I was asked to look at two different sites to see if there were any suggestions I could offer to improve on page optimization, below are some of the suggestions we made.

 

 Site 1 review for on page optimization:

The first site I look at was a location specific site that focused around a beach resort. The sites entire theme was geared around a vacation destination called Tybee Island. At first glance the site appeared well laid out; all the pages and posts were centered around Tybee Island Georgia with pages focusing on the information vacationers would be looking for, restaurants, activities, weather, lodging and valuable general information about the island. However, there was one huge change that needed to be addressed, the home page or landing page. Although the content was quality, unique and well written it was far too thin (approximately 400 words), there were no images and the target keyword was under optimized.

The rule of thumb that I always use is to keep the landing page of a site at 1000 + words and all inner pages and posts at 500 + words. The first order of business was to beef up the home page; the page size was tripled and increased to over 1200 words of relevant useful content. This increase in size allowed for the addition of images and the use of the keyword phrase in the alt text of the image. A relevant video for Tybee Island was added, the keyword phrase was used in the sub headings and several relevant links were added to point to the inner pages and posts with specific information about the beach town.

After a few weeks the efforts started to pay off. The site jumped substantially in the rankings, which was indicated by an increase in visitors. In addition, the visitors stayed on site longer, and began visiting the inner pages and posts (that were previously overlooked), bounce rate decreased and on page dwell time increased; the site was on its way up the rankings.

 

Site 2 review for on page optimization:

The second site I reviewed was completely different than the first. This site focused on product reviews and various unique and different products. Since all the products reviewed were different, it was difficult to provide relevant links between the pages and posts. This site was laid out well and the content provided a unique, useful user experience, however, it was difficult to target a specific keyword phrase due to the variety of products. We decided to select one specific product to use as the focal point for the site. The site remained a product review website but now would focus on creatine, a workout supplement.

The sites new landing page was created, well over 1200 words of quality, useful, fresh content, relevant images and an informational video. A keywords phrase was chosen and used in relevant spots throughout the page including the alt text of images and subheadings. In addition, a couple of posts related to creatine were also written and used to create internal links within the site. Specific categories for the product reviews were created in order to create a bond between the reviews.

Once again we waited a few weeks to give the new pages and posts time to be indexed and checked our results. The changes appeared to have a positive impact; the site initially was ranked at 500 + but had moved up to within the first 50 spots. The site still needs some further work but, a little onsite optimization went a long way.

Remember, your on page optimization is only a piece of the SEO puzzle however; it is a piece you have total control over and it can have a significant impact on your search engine rankings. Making sure your site is internally optimized is a huge step in the right direction.

 

 

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Dec 26

What Hummingbird Means For SEO

HummingbirdEarlier this year Google released Hummingbird, the biggest change to its “search algorithm” in over a decade. So what will this mean for your SEO? If the thought that SEO is dead comes to mind, forget it, SEO isn’t dead. Actually, Google’s saying there is nothing at all new or different that SEOs or publishers have to be worried about. You don’t need to alter anything concerning your SEO efforts, not if you’re currently doing what you ought to have been doing all along.

 

The truth is that there is nothing likely to change in how we go after the glorious ranking, with the possible exception of the resurrection of the long tail keyword, which was making a comeback anyways. Anything that worked prior to Hummingbird’s launch will continue to work as we move ahead. And this includes:

 

  •     Original and interesting articles are still crucial
  •     Authentic back links which are attained using appropriate SEO remain important
  •     The same exact signals that worked earlier will continue to achieve results
  •     Keywords still have to be carefully inserted and used in moderation

 

The only factor that’s going to change in a significant enough way to be apparent may be the way Google’s innovative algorithm interprets just how we search.

 

Signals which have been important previously remain important; Hummingbird simply allows Google to approach them in a new and preferably better way. For those who have unique, high-quality material, and also have high-quality and appropriate sites linking to your own site, then your site is still likely to rank well. If anything, your site’s rankings should improve in the same way they should have following the Penguin and Panda updates.

 

The secret to making the right choices about SEO would be to understand where Google is headed. Google’s goal is that whenever someone makes a new search, what Google shows the individual is precisely what the individual wants or desires. We’ve all experienced searching on Google and having sites show up that definitely are not what we desire. We don’t even have to click the link to figure that out, since what Google shows is sufficient. When this has happened to me I think why on earth would Google assume that’s what I was after when I keyed in those words? Google’s objective is to make it so we never have to ask that question again. To lose sight of this objective could be the death of Google.

 

Countless people have already been annoyed by Panda and Penguin, and they’ll look upon Hummingbird with a negative attitude. Don’t get caught in that trap. If you’re good at what you do, these changes Google has been implementing may be the opportunity to distinguish yourself from your competition. They may have engaged in spammy tactics to obtain better rankings, however, if you have been concentrating on creating content that delivers real value to potential clients, their time is limited. These modifications can help you surge above, and the good news, as mentioned previously, is if you have been doing the proper things for your SEO you won’t need to alter a thing.

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Dec 22

Statistics Show SEO Can Boost Website Rankings

seoAn incredible 92% of the adults in this country who devote any time throughout their day online perform a minimum of one search each day. Not only is this amount increasing each day, the methods individuals are using to make these queries has been changing quite a bit as well. An increasing number of individuals are accessing the web and performing queries using mobile phones. If you run an online site, it is very important make sure that your website looks excellent and ranks well in all of these types of searches. Below are a few reasons that you need to consider SEO outsourcing through an SEO supplier to boost your search engine rankings and reactive web site design if you want to make certain that your website looks great and is effective regardless of the device it is accessed on.

 

Did you know Google receives somewhere between 65 and 70% of the Web search engine market share? Although you might not believe that it’s essential to make ensure your website conforms to just how Google wants it, it will help you reach more individuals if you do. Simply because Google has this sort of power and influence on how the search engines determine where to rank websites, ensuring that your site employs these guidelines can make sure your web site is reaching as many individuals as possible. Purchasing quality web site design and SEO outsourcing is a couple of the simplest and most effective techniques of ensuring Google gives your website an excellent ranking.

 

One of the primary benefits of purchasing SEO will be that you are able to increase the number of indexed pages that you have. Businesses that blog have 434% more indexed web pages which results in additional leads. More leads result in more money over time. Actually, 57% of business to business marketing experts claim that SEO provides the most significant impact on lead generation.

 

Are you aware that almost half, 48% to be precise, of mobile device customers claim they research products, read reviews, or search for promotions, utilizing their mobile device? For anyone who is in the marketing business, ensuring your site is ranking higher by purchasing SEO services is the only way to be certain that potential internet customers are not bypassing your site and selecting your competition.

 

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Dec 21

Affordable SEO Services

Affordable SEOSEO services are expert services provided by organizations that perform SEO as their primary function. Services provided by these SEO companies are blog promotion, niche website marketing, forum posting and content submission in addition to optimizing the content of the web site for discovery by search engine spiders. SEO services perform the required keyword research and possess up to date understanding of search engine rules pertaining to page titles and tags. You can buy a number of these Affordable SEO services from a highly skilled SEO provider.

 

Once you hire an Affordable SEO provider you have the advantage of focused specialists handling the SEO of your web site while you continue to concentrate on your primary business. An additional benefit of hiring an SEO provider is that a smaller business doesn’t have to hire staff strictly to provide SEO for their website. The increasing number of competitors among SEO providers has made these solutions remarkably affordable even for smaller businesses. The simplest way to obtain the best SEO for your site would be to hire a professional SEO provider for the job. Read the rest of this entry »

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Dec 20

SEO Can Boost Your Online Revenue

seoAll across the Internet, SEO companies have captured the imagination of a wide variety of individuals and businesses, mostly for its benefits in ensuring that a website gets a favorable ranking on the results pages of major search engines. Anyone and everyone from web design outfits to Internet marketing consultants, web hosts to SEO firms, all are intimately familiar with the crucial role that SEO providers play in the business. Regardless of whether you’re a multimillion dollar business selling thousand of products through your online store or a small blog owner attempting to make some extra money from Google Adsense or Adsense Alternatives, SEO can boost your online revenue.

As most industry practitioners know, Google periodically adds new search engine algorithms and even changes the rules entirely, making it difficult for website owners to predict with any degree of accuracy just what it will take to get a favorable ranking on the search engine. As you can imagine, getting a high ranking therefore requires constant analysis and adjustment of SEO techniques. Read the rest of this entry »

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